Sunday, February 7

Extensive Coverage of the Super Bowl (Commercials)

So being in Hong Kong and American I found myself in a predicament when I realized I had no Super Bowl party to attend this Sunday (Monday morning). Thinking fast, I began to look up bars in Hong Kong where the game could be on.

I settled on Bulldogs in Lan Kwai Fong. I had been there before and they offered a decent breakfast special to go with the game. In Hong Kong, there are a lot of x-pats, and Lan Kwai Fong (LKF) is where the bulk of them hang out. It turned out to be a pretty good experience, aside from what has now become "the usual oddities":

-Being 12 hours ahead of my hometown of St. Louis (11 ahead of my school-- Syracuse) I had to wake up at 6 am to make it to the bar in order to see kickoff.

-Instead of getting a bunch of wings/ pizza/ other "game food" I went with a hearty breakfast of eggs, toast, sausage, bacon, and hash browns

-Once the breakfast was over, I ordered beer, at 8:30 am. This almost sets the record for earliest I've drank

-The biggest difference was that the game wasn't televised on CBS like it was stateside. It was on a separate channel- ASN (All Sports Network) which isn't actually true, but it did offer coverage of NHL games (including two upcoming games featuring the St. Louis Blues) Two things made the experience entirely different with the game on a different channel.
1) The announcers were terrible, I don't know if CBS had the same announcers, but my people were crap. At least they spoke English- a problem oft encountered in an Asian country.
2) There were no commercials! The only ad's displayed during the game were promotions for other events that the ASN would cover. While nice at first, it made the game a dull without any lull in a sport setting.

I still was able to see the halftime show, just with delayed audio. The Who still rocked.

- And the Saints won.

Anyways, I went online to see the super bowl ads and I realized I missed out on a few interesting advertisements. And here are my thoughts on the best ads.
-Bud Light Voicebox
This ad only worked because T Pain made an appearance at the end, which made it Legen- wait for it- dairy

-Hundai: Brett Farve
See, its funny because Brett Farve is still playing football 10 years from now. Brilliant!

-Boost Mobile Super Bowl Shuffle:
This one is good, but not because of the 1980's Super Bowl Shuffle. I present to you, the Sex Offender Shuffle. It makes the ad so much funnier.


-Etrade- Jealous Girlfriend
Continuing on the ads from the past couple of years, Etrade has extended its lineup to a howling baby, nice.

- Other notable ads include the one with Lance Armstrong in it, the Kia Ad: Joyride, and the Parasian Love Ad by Google

I'll be back posting about actual things about Hong Kong soon, but spending a morning enjoying pure Americania was a nice break from the orient I've become accustomed to.

Until next time,

-Nick

2 comments:

  1. That's awesome that you got the watch the game. Eating eggs with beer along with no commercials must have made it surreal.

    And hopefully you'll get to check out those Blues games.

    I hope everything is going well. Keep up the posts. :)

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  2. Nick! I think after your coverage of the superbowl ads, you should maybe think about being the ad major haha

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